The “Internet is the information super-highway”. This phrase has been used so many times it should be nominated for an award. People that go to the internet are subdivided into groups, but generally, they are out to search for information. Whether for a gaming, business, fun or anything else - the Internet has provided us with information that was never thought possible. 

Through the recent years many have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites & their online personas. Anyone can “brand” themselves rather quickly when performed in just the right way. Article submission is one facet of this “branding”.

A resource box is what you usually find at the end of an article. The resource box will contain the name of the author, a brief description of the author, a brief description of the sponsoring site (it may or may not be the author’s site) and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource box will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in. Ah, free traffic!

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content will provide more prodding for the reader to go to your site. 

Now that we know what resource boxes are, let’s discuss the benefits of having a good resource box. What can this amazing tool do for you & your site. Mainly, it’s all about driving traffic. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers. The search engines also pickup on the inbound links.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining the best quality keywords to use. 

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. This is premium advertising real estate. Try to catch the attention of your reader with resource box content & force them to take a second look. 

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would be enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to “wow” them – make it count!

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A dull resource box will never get a job done. Be fun and creative, but at the same time show that you have a great deal to offer. There are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

Copywriters on our site https://thewritemyessay.com/ recently asked the question, "How can my client quickly generate testimonials?"

The answer is the same for her client as it is for us: You must develop them!

I must confess that in my own copywriting business I was lazy in this department and had to scramble once I decided to correct my negligence. It's a fact that every couple of months about 10 percent of your business contacts change jobs, get promoted, quit work, or otherwise leave their positions. When that happens, your chance for getting a glowing testimonial from a happy client is gone forever!

So listen up...here are the secrets to painlessly growing your testimonial list:

 

KEEP A TUNED EAR

Whenever a client compliments your work, ask immediately if you can use the statement as a testimonial. If it's verbal, write it down and send it to the client right away for changes or approval.

Oftentimes a client will compliment you in an email. That's even better. All you do is reply, and ask if you can use the written statement as a testimonial.

CULTIVATE TESTIMONIALS

If you did a great job for a client, they know it and you know it, ask for a testimonial. If you're on the phone, listen for a slight hesitation. If you discern some reluctance, it's probably not that your client doesn’t want to write you a testimonial, but that there's something in the way.

I suspect the number one reason for reluctance is that you've just given your client a "job" to do. Now he has to think and spend time on your behalf, and it doesn't benefit him in any way.

Another "objection" is that he may be intimidated. Many people are poor spellers or insecure about their writing ability in general. And now they're being asked to write something for a professional writer! 

You can blast past both barriers by offering to write the testimonial yourself. 

My approach is always something like this: "If you'd rather I write it and you edit, I can do that. I'll write it as close as possible to what you just said. All you have to do is approve it or make any changes."

I've never had a client say no to this suggestion. And often I've been able to tell that they were relieved that I assumed the burden.

REACH INTO THE PAST

If you're just starting out in your freelance life and you don't have any testimonials, don't despair. Unless you were born yesterday, you DO have testimonials... they just haven't been written yet.

Clients value more than a successful job. They value professionalism. They care very much about deadlines. They want to know they're working with a human being who's easy to work with, not some stuffed shirt with a big ego.

Undoubtedly you've found favor in the eyes of those you've worked with in the past. Ask these people for testimonials! They can be past employers, friends you've done work for, even relatives (although it doesn't look so good if they have the same last name).

So think. Who have you helped in the past? Ask them for a testimonial...and if they hesitate, offer to write it for them.

THE LEGAL SIDE

Whenever you get a testimonial, you should also get a signed and dated Testimonial Release. You'll easily find forms on the Internet. 

What you want is permission to use the testimonial in any or all of your marketing, and protection against lawsuit for using the testimonial.

You might wonder if a client's permission, recorded in an email thread, will suffice. My guess is that the law would be on your side, but why take the chance? Although I've never heard of a copywriter being sued for testimonial use, copywriters are at risk for lawsuits.

A FINAL NOTE:

Testimonials are worthless unless they carry a full name (no initials!), a company name, and a location. You also want to publish your client's title as well. Testimonials are about credibility. If you don't supply the details, what's the point?

Etiquette is a very important factor in determining the success or failure of a business or a person; here are a few Tips on Business etiquettes. Etiquette is the way a person presents himself to others, being comfortable and making other people around comfortable.

Good Business Etiquettes – Recipe to Success
It is very important to practice good manners and etiquettes in order to succeed in your business, be liked by people and maintain good relationships with clients, customers and employees.

When you do not practice good etiquette intentionally or unintentionally, you are bound to face lot of obstacles on the path to success. But if a person is generally considerate and attentive to the needs of those who work for him/her by following the basic rules of etiquette, he/she will definitely be successful in any venture.

It is easier to make money than to earn respect and accolade from people who know and interact with you like colleagues and employees. Life will definitely be easier if you follow the following Tips on Business etiquettes.

• Make sure to treat each person you interact with such as a secretary or a janitor, no matter what his or her position in the corporation, with respect and make it a rule to be pleasant to everybody no matter what the situation is.

 

• Let people know that you appreciate what they do which will boost morale and improve work quality.

• Keep records of people who matter to you and acknowledge if they receive a promotion and wish them happiness on their birthdays. 

• When organizing meetings make sure that all the participants know about the schedule, the objective of the meeting, matter that is to be discussed and the expected duration of the meeting.

• Distribution of minutes and summaries of meetings and thanking each participant after meetings is a basic courtesy.

• Always return calls, if you are unable to answer have a polite message on the answering machine that will be returned at the earliest. Never be rude or impatient with anyone on the phone.

• Never make anyone wait, be it an employee or employer, or a business acquaintance. Never be late for a meeting or for work.

• Dress is also a very important aspect in maintaining good business etiquette. Businessmen have to appear impeccably groomed

• Women have to dress appropriately and take care that they do not give a wrong impression to their colleagues. Proper care taken can avert a lot of embarrassment.

• Make sure your employees practice good etiquettes to customers and to each other to be able to work in a friction free atmosphere. Smiling courteous service will definitely help improve business and make a customer become regular.

• Tips on Business etiquettes while traveling to a foreign place:

1. Make sure you learn all you can about their customs and be aware of social no no’s, if there are any

2. While giving gifts make sure that it is appropriate and not a social taboo in their part of the world.

Practicing and following the Tips on Business etiquettes will have a remarkable effect in improving business and build contacts necessary for your business.